Challenges and Objectives

PSC Lashes, like many in the beauty industry, grappled with manual, time-consuming administrative tasks that hindered their ability to effectively engage on social media and develop content. With a small team, these inefficiencies diminished their operational effectiveness and compromised their capacity to maintain, attract, and expand their customer base, thus escalating opportunity costs. The primary objective was clear: to streamline these tasks to strengthen their digital presence, enhance customer interactions, and catalyse brand growth.

Innovative Solutions from Velto

To address these challenges, PSC Lashes partnered with Velto to implement a cutting-edge AI solution designed to automate essential administrative tasks including appointment bookings, client retention, personal follow-ups, data analysis, emailing, and query handling. This transformative shift allowed the team to relocate their time towards strategic and customer-facing activities, markedly enhancing their social media engagement and content production capabilities. The AI system also provided valuable data analytics, which played a crucial role in personalising services and refining marketing efforts.

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Synergy of People and AI: Realizing Impactful Results

The integration of Velto's AI system at PSC Lashes reshaped their operational framework, enabling the team to concentrate on engaging deeply with customers during services without the distractions of multitasking, thereby increasing customer satisfaction. This focus also facilitated the development of a major social media campaign that significantly enhanced customer engagement and satisfaction. The results of this effective synergy are evidenced by several key performance metrics:

• Follower Growth : The number of followers on PSC Lashes’ social media platforms grew from 900 to 7,698, an increase of over 755%, showcasing the brand's growing appeal and digital presence.
• Extended Reach: The social media reach of PSC Lashes expanded dramatically to over 882,102 accounts, reflecting a growth of more than 6,221%.
• Enhanced Engagement: Impressions on social media platforms surged to over 1,608,812, demonstrating improved content engagement and visibility.
• Efficient Interaction Management: The AI system adeptly managed over 5,570 user interactions, streamlining customer service operations.
• Increased Customer Retention: Customer retention rates tripled, achieving a 300% increase, driven by more focused customer interactions and effective follow-ups.

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Financial Impact and Future Directions

The AI-driven operational enhancements not only optimized daily functions but also paved the way for new revenue streams. Following the viral success of their enhanced digital strategy, PSC Lashes launched premium masterclasses, attracting significant participation and generating substantial revenue, with future sessions already in high demand. This initiative, coupled with the operational savings from reduced staffing needs, underscores a significant return on investment.

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Client Testimonial

“My experience with Velto has been nothing short of transformative for my business. We've achieved amazing results in such a short amount of time. Daniel and his team really know what they’re talking about when it comes to AI. Honestly, I'd tell any business looking to make a leap forward to team up with them. It’s been super fun working with them,” Rachel Garrick, Owner of PSC Lashes.

Conclusion

The collaboration between PSC Lashes and Velto's AI automation services has set a new benchmark in operational efficiency and social media engagement. This partnership has not only facilitated remarkable growth in digital metrics but has also established a foundation for sustained innovation and customer engagement in the evolving digital landscape.